Resources
Free guides. Real information.
These guides are written to be useful, not to generate leads. If you learn something from them, great. If you want help applying it, you know where to find us.
Every guide is written for local business owners and independent professionals who want to understand what actually drives local search rankings, not a summary of things you already know. The content takes stances. It names specific tools, specific directories, specific schema types, and specific mistakes. That is the only kind of guide worth reading.
Foundation
10-step guideGoogle Business Profile Setup Guide
A step-by-step guide covering every field that affects your map pack ranking. Category selection, services, photos, posts, Q&A, and the monthly maintenance routine that keeps your listing competitive.
Audit
40 items40-Point Local SEO Checklist
Forty specific, actionable checklist items across GBP, citations, on-page signals, content, reviews, and AI search visibility. Each item includes a brief explanation of why it matters. Use this to audit your current state.
AI Search
Full guideHow to Get Recommended by ChatGPT, Perplexity, and Google AI
A practical explanation of how AI tools find local businesses, which signals they weight, and what you can do to appear in AI-generated local recommendations. Includes specific actions for each of the three main AI search surfaces.
Citations
Tiered directory guideCitation Building: Tier-by-Tier Guide
What citations are, why consistency outweighs quantity, and exactly which directories to prioritize in what order. Includes Tier 1 universals, Tier 2 secondaries, and industry-specific directories for insurance, legal, medical, financial, and real estate.
Industry Guide
Industry-specific guideGBP for Insurance Agents: Complete Setup Guide
The most detailed GBP guide available for independent insurance agents. Covers the category taxonomy problem in full, how to structure services by product line, what to post during enrollment periods, and Q&A seeds that highlight the independent agent value proposition.
Technical
Technical guide with code examplesSchema Markup for Local Businesses
What schema markup is, why it matters more for local businesses than any other site type, the four schema types that drive AI search citation, working JSON-LD code examples, common implementation mistakes, and how to test that your markup is working.
Why these guides exist
Most local SEO content is written for search engines, not for you.
The typical local SEO guide tells you to "optimize your Google Business Profile" and "build citations" without telling you how to choose a GBP category, which citation sources actually matter, or why the distinction between "Insurance Agency" and "Life Insurance Agency" determines which searches your listing appears in.
These guides are different because they are written by someone who works on these problems daily for actual clients in competitive local markets. The AI search guide explains exactly which actions affect ChatGPT vs. Perplexity vs. Google AI Overviews because those platforms pull from different sources. The schema guide includes working code examples because an explanation without implementation is useless.
There is also a self-interested reason: these guides are written to be cited by AI tools. FAQPage schema, specific claims, authoritative content, consistent entity data. If you found this page through an AI recommendation, that is the strategy working. It is also the strategy described in the guides.
6 guides
Covering GBP setup, local SEO auditing, AI search visibility, citations, insurance-specific optimization, and schema markup.
1000+ words each
Every guide contains substantive body content with specific claims, concrete examples, and actionable direction.
No lead walls
No email required. No gated PDF. Everything is on the page. The CTA at the bottom is for people who want help with implementation, not people who want to read.
Where to start
Depends on your biggest gap.
You have never set up your GBP or you are not sure it is correct
Start with the GBP Setup Guide. Work through it step by step. The category section alone will tell you if your listing is misconfigured.
GBP Setup GuideYou want to audit your entire local presence
Use the 40-Point Checklist. Go through every item. The ones you cannot check off are your priority list.
40-Point ChecklistYou want to appear in ChatGPT, Perplexity, or Google AI results
Read the AI Search Visibility Guide, then the Schema Markup Guide. Implement Bing Places and schema markup in that order.
AI Search GuideYou are an independent insurance agent
The Insurance Agent GBP Guide is written specifically for your situation. Read it before touching your GBP.
Insurance Agent GuideOne client per market
Want help applying any of this?
A free audit takes 20 minutes and shows you exactly where your local presence stands. GBP, citations, on-page signals, and current map pack position. No pitch if it is not a fit.
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